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EMOTIONAL ECONOMY IS BOOMING
Consumers are increasingly buying experiences and emotions, not just products. China’s emotional economy could exceed CNY 4.5 trillion by 2029. Vietnam…
Sep 4
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Vietnam Operator - by Vincent
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Vietnam Cultural Day 2026: Workers May Get a 4-Day Break.
A new paid holiday could affect HR, production, logistics, and business planning.
Sep 3
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Vietnam Operator - by Vincent
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August 2026
Moving to Vietnam Is Easy. Keeping Your Child’s Mandarin Is Harder.
As more families from Hong Kong, Taiwan, Singapore and Mainland China move to Ho Chi Minh City for work, education becomes part of the relocation…
Aug 26
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Vietnam Operator - by Vincent
1
From Fans to Consumers: Vietnam’s Fandom Economy Is Growing Fast
Fandom is becoming an economic ecosystem, with fans spending on concerts, merchandise, travel, F&B, fashion and experiences.
Aug 24
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Vietnam Operator - by Vincent
1
Bún Bò Huế Is Going Global
Bún bò Huế is moving beyond its traditional role as a local dish and becoming a cultural and commercial asset.
Aug 21
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Vietnam Operator - by Vincent
1
Vietnam Wants 10 Million Workers Trained in AI by 2030.
Vietnam aims to train or update at least 10 million workers in basic AI skills by 2030. The goal is not to create 10 million AI engineers. It is to make…
Aug 19
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Vietnam Operator - by Vincent
1
VO’s Case Study: They Wanted to Trade. Did They Need a New Company?
Two foreign-invested manufacturers found a way to add trading activities without setting up new companies.
Aug 18
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Vietnam Operator - by Vincent
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Phùng Khánh Linh: 4,000 Fans Are Not Just Buying Tickets
Phùng Khánh Linh’s Giữa Một Vạn Tour shows how fan communities and emotional connection are creating new opportunities in Vietnam’s growing experience…
Aug 17
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Vietnam Operator - by Vincent
BIGBANG Sold Out in 2 Hours. What Vietnam’s Concert Boom Says About the Economy
BIGBANG’s Hanoi presale sold out in 2 hours, highlighting the growing economic impact of Vietnam’s live entertainment market.
Aug 14
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Vietnam Operator - by Vincent
I Came to Vietnam Without a Network. I Was Wrong.
Moon arrived without a network. She soon discovered that her existing connections already had ties to Vietnam revealing the quieter business ecosystem…
Aug 12
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Vietnam Operator - by Vincent
1
VO’s Case Study: The Company Was Ready to Invest. The Money Wasn’t.
A Chinese manufacturer aligned Vietnam incorporation with China’s ODI process to successfully fund its China+1 operation.
Aug 11
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Vietnam Operator - by Vincent
1
Before Vietnam Had Modern Cities. It Had Hue
The opportunity is not just attracting more tourists, but getting them to stay longer and spend more.
Aug 10
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Vietnam Operator - by Vincent
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